Class Motion Claims Alka-Seltzer ‘Honey Lemon’ Chilly & Flu Remedy Comprises Neither Honey nor Lemon – ClassAction.org

A proposed class motion alleges Alka-Seltzer Plus Extreme Evening Chilly & Flu Honey Lemon Zest Combine-In Packets are misbranded in that the treatment accommodates neither honey nor lemon.

The ten-page lawsuit alleges producer Bayer Healthcare has misled shoppers by labeling its over-the-counter Alka-Seltzer treatment as “Honey [and] Lemon Zest,” together with photographs of a lemon wedge and a honey dipper, for the reason that product’s substances listing makes no point out of both honey or lemon zest.

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Based on the case, Bayer Healthcare’s alleged misrepresentations attraction to a rising demand for extra pure and homeopathic over-the-counter chilly and cough reduction merchandise. The submitting asserts that buyers are more and more turning away from conventional gadgets primarily based on the idea that they trigger undesirable negative effects and merely suppress signs, whereas pure varieties “work in live performance with the physique’s therapeutic mechanisms.” Youthful consumers are additionally extra prone to decide over-the-counter merchandise “with out lengthy and complex lists of substances, together with artificial parts and components,” the grievance argues.

Based mostly on its labeling, the case contends, shoppers assume that the Alka-Seltzer product’s honey and lemon zest substances present some therapeutic profit along with the recognized lively substances, comparable to immune help. The submitting relays, nonetheless, that little, if any, proof exists to help the idea that honey and lemon are helpful in treating a chilly and different signs.

“However, regardless of the latest progress within the OTC pure merchandise class, no credible proof or research help the notion that both honey or lemon are efficient in treating or decreasing the severity and period of colds, coughs, and the opposite signs recognized,” the submitting states.

Moreover, there is no such thing as a credible proof that honey or lemon improve immunity, the grievance relays.

“Because of the false and deceptive representations, the Product is offered for a premium worth of not lower than $8.99 for six packets, excluding tax and gross sales, the next worth than it will in any other case be offered for, absent the deceptive representations and omissions,” the swimsuit says.

The lawsuit appears to characterize anybody in New York, Iowa, Kansas, New Mexico, Utah, Idaho, North Dakota, West Virginia, Texas, Montana, Mississippi or Arkansas who bought the Alka-Seltzer Plus Extreme Evening Chilly & Flu Honey Lemon Zest Combine-In Packets throughout the applicable statute of limitations interval.

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